Aaron Yeates-Long is a Product Data Analyst at Passle, the thought leadership platform for law firms and professional services firms. Since joining in 2026 as Passle's first dedicated Product Data Analyst, he has built the analytics behind the product, from data pipelines and dbt models to dashboards and natural-language reporting tools. He also turns usage data into clear insights on how clients' content performs, which shapes Passle's products and the reporting it gives clients. Aaron is based in Oxfordshire.